“What should I blog about?”
Every newbie blogger wants to know the answer.
It’s simpler than you think so don’t overwhelm yourself trying to come up with the “perfect” blog niche.
If you want to start a blog and make money from it – you know what – you can do it about almost any topic. In this article, we’re going to walk you through exactly how to choose a blog topic that is not only interesting but is also one that is going to make you money.
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- How to Start a Blog in Under 10 Minutes
- Make Money Blogging (for Beginners): How to Make Your First $100
- Blog Niches That Make Money: 5 Profitable Blog Niche Ideas (Examples Included)
If you need a guide on setting up your blog then check out our complete, step-by-step guide: How to Start a Blog in Under 10 Minutes.
How to Choose a Blog Topic
What you choose to blog about i.e. your ‘blog topic’ is definitely one of the most important decisions you will have to make when you start a blog.
Needless to say, there are hundreds of options so choosing the ‘right’ topic might seem like an overwhelming decision but that’s what we’re here to help you with.
At the simplest level, if you want success with blogging, you should blog about a topic that:
1. You have an interest in and/or will enjoy writing about the topic.
2. You are good at or have a lot of knowledge about the topic.
3. Is in a niche that will make money.
If you can find a topic that satisfies all three of these criteria, then you have found your sweet spot!
Let’s go over each of these criteria individually as I help you figure out what to assess for potential blog topics.
1. A Topic You Have Interest in And/Or Will Enjoy Writing About
The first step to blogging success comes down to choosing a blog topic that you think you will enjoy writing about.
Start by brainstorming and making a list of your hobbies and interests that would make for a good blog.
Think about these questions to get started:
– What are your hobbies?
– What do you do in your spare time?
– What are you passionate about?
– What do you like to listen to/read/watch?
– What did you find interesting in school or university?
– What do you enjoy learning about?
– If you could do one thing for the rest of your life and get paid for it, what would it be?
Make a list of these answers/ topics and let’s use them to choose a niche.
Picking a niche
Take a look at the list of topics you have. It’s a common tendency for newbie bloggers to just think “Well, here are all the topics I like so I’m going to blog about them all…”
Well, good for you but hate to break it to you – that strategy usually doesn’t work if you’re trying to create a blog that is going to make you money.
You need to narrow it down and pick a niche and focus on one area. Why does it matter you ask?
Here’s the thing, you might love to write about all the topics you enjoy however not everyone who reads your blog will be interested in all the topics.
If one week you’re writing about travel and then the next week you’re talking about sports – the part of your audience that’s only interested in travel is not going to care about your post on sports, for example. So they will lose interest.
It becomes a lot more difficult to build a loyal audience this way.
You are much better off narrowing down and choosing a niche so that the people who read your blog are always interested in your content.
So, the question then is – of all the topics available to you – what niche should you go with?
Here are a few things to think about when considering what you should blog about:
- Could you write about this niche for a long time?
- Are there enough interesting things to say about this topic?
- Will this topic evolve and change over time, to provide you with enough new content?
2. A Topic You Are Good at or Have a Lot of Knowledge About
In addition to being interested in a particular topic, it’s also incredibly useful if you have a lot of knowledge about it.
Being an expert in your chose niche means you’re already well equipped to create content that is super high quality – without even really having to try too hard. Writing about something you’re good at or have expertise in, comes so much more naturally.
Of course, if you don’t have the expertise in your chosen area of blogging – you can always acquire it. In fact, your blog could even be about your journey of learning and passing on these lessons to your blog audience.
3. A Topic That Will Make Money
Not all blog topics will be easy to monetise. So when you’re considering your niche, think about your interest and expertise but also definitely consider “the market” for it.
What does this mean?
If you are looking to generate income from your blog, your topic of choice needs to have a proven market where people are spending money. If your audience isn’t already spending money in this niche, it could mean there’s not much hope for you to run a money-making blog on the topic.
If a niche is popular, you will also probably also have some competition. Now you might think that finding an untapped niche where there’s no competition is a good idea. However this is risky, and there’s a good a chance that people are not in that niche because there isn’t money to be made.
So, in short, the better blogging strategy is to find an established market that is already working and is proven to be profitable.
The most obvious question now is, how do you know a niche is a profitable one? Here are some strategies you can use to identify your blog topic’s ability to make money.
Do keyword research
First things first, do some keyword research. Keyword research is a great way to find out how many times people are searching for things related to your niche.
If there is a lot searches going on in your niche, than there are obviously people interested in your niche.
A tool such as KWfinder will give the number of times a particular keyword is searched for each month.
Check out Google ads
Next step, use some of your keywords and run some searches on Google. Do you see any ads show up alongside?
Google displays relevant ads based on the keywords people search for. Advertisers pay money for these ads to be displayed to Google users.
If you see the the ‘Sponsored’ or ‘Ad’ text appear above the results than you are seeing an ad.
If there are ads, someone obviously thinks it is worth spending money on these ads for their business. This means there’s a good chance there is money to be made in this niche.
Look at Amazon products
Similarly, Amazon is also a good testing ground. Search the site for products related to your niche. These are the products your readers might be interested in.
Go to the category pages and search for products related to your niche.
If you find relevant products, this means you can promote these products to your audience (and make money off the commission). Alternatively, this also gives you some ideas for your own products.
Scope out the competition
The best research you can do is to look at other bloggers within your niche and see if they are making money.
Now they are not going to shout it out loud on their homepage, so you will need to do a bit of sniffing around to see how they are monetising their blog.
See if they have display advertising, affiliate links, courses, digital products etc. If they do, it will give you an idea of the monetisation options available to you also.
Like I said earlier if your competition is already making money in the niche, then it’s obvious that you can make money from your blog as well.
One final thing…
In addition to these three questions, one more thing that you should definitely think about is the longevity of the market. Don’t start a blog just based on a fad.
Fads are not great as they come and go. You should blog about a topic that has lasting appeal
Why spend all the time and effort into a blog when the market is only going to be around for a year or two.
Ask yourself – is the topic in a market that has long-term appeal? Will this market be around in years to come?
If you have identified as “not-a-fad” then go forth, and start blogging.
Still stuck for blog ideas and need some help on what you should blog about? No worries. We have over 80 blog topic ideas to help you get started.
What to Blog About: Blog Ideas to Inspire You
As I’ve just explained, you can literally write about anything on your blog – as long as it’s interesting enough to make people want to read. People make money from super niche blogs and they also make money from blogs where all they do is talk about their life.
The key is to make it interesting and keep your audience engaged.
But if you’re looking for blog topics for some inspiration before you start your blog, we have a great list for you. Here goes:
- Personal Finance
- Celebrity Gossip
- Learning a language
- Relationship advice
- Travelling tips
- Photoshop Tutorials
- Trading stocks
- Virtual Reality
- Web development
- Vegan Cooking
- Travel photography
- Inspirational Quotes
- Building Websites
- Travel Reviews
- Health & fitness
- Audio Production
- Bar & Nightclub guides
- Men’s lifestyle
- Video editing
- Eco Living
- Public speaking
- Golf Tutorials
- Horror Films
- Software development
- Productivity tips
- Life hacks
- Learning new skills
- Astronomy & Space
- Alternative music
- Personal style
- Family life
- Video game strategies
- Marathon running
- Hiking Trails
- Copywriting tips
- Fashions trends
- Gardening & home improvement
- How to play guitar
- Home cooking
- Jokes & humor
- Environmental Conservation
- Self defense training
- Asian food recipes
- Hip hop music
- Car repairs
- Interior design
- Restaurant reviews
- Scuba diving
- Home brewing beer
- Paleo Diets
- Animal lovers
- WordPress tutorials
- Home exercise workouts
- Wedding planning
- Personal development
- App development
- DIY home projects
- Web design
- Healthy food recipes
- Holistic healing
- Poker tactics
- Movie reviews
- Art & Culture
- Organic food recipes
- Dating advice
- Business consulting
- Sustainable living
- Book reviews
- College planning
Just Get Started
Now that you have some blog topics and an idea of what to blog about – there is no excuse not to start one today.
Starting a blog is really simple. And honestly, you can get one up and running in as little as 10 minutes.
We show you how to do it in this article: How to Start a Blog in Under 10 Minutes
Pick a topic based on our sweet spot criteria above and just. get. started.
You can work out the finer details later but for today – just start.
What is your blog about? We’d love to know – leave us a comment.
You might also be interested in:
- Blog niches ideas that make money
- How to make money blogging for beginners
- What should I blog about
- How to start a blog
After turning her back on office life in Australia, Radhika set out to create a life lived on her own terms (a constant work in progress). As co-founder of Fulltime Nomad, she is super passionate about helping others live life with more freedom and flexibility, and a bit of travel thrown in for good measure.